Collaborating closely with the team at Her TLC Skincare, we delved into the brand's essence and values. Our goal was to create a visual identity that reflected the brand's commitment to natural beauty and inclusivity. We focused on developing a typography and color palette that evoked cleanliness, freshness, and modernity, while also being versatile and adaptable.
OUR
APPROACH
Outcome
CASE Study
Solution
We crafted a new brand identity for Her TLC Skincare, centered around a primary logo and brand mark that captured the essence of the brand. The typography and color palette were carefully selected to align with the brand's ethos, ensuring consistency across all touchpoints. Additionally, we designed a secondary logo that incorporated elements of the primary logo, providing flexibility in application.
In addition to the logo suite, we developed business cards, thank you cards, and labels that showcased the brand's visual identity in a cohesive and inviting manner. The visuals were designed to be friendly, approachable, and inclusive, reflecting the brand's commitment to providing skincare solutions for all women.
Challenge
The rebranding of Her TLC Skincare was met with enthusiasm from both the brand's team and its customers. The new visual identity successfully captured the brand's essence of natural beauty, cleanliness, and inclusivity, while also providing versatility and adaptability across various mediums. With a refreshed brand image, Her TLC Skincare is now better positioned to connect with its target audience and communicate its commitment to providing high-quality skincare solutions.
At Carol Lee Graphic Design, we're honored to have partnered with Her TLC Skincare on this rebranding journey, and we look forward to seeing the brand's continued success in the skincare industry.
Her TLC Skincare approached us with a desire to rebrand and redefine their visual identity. They sought a brand identity that aligned with their ethos of being made for HER by HER—natural, clean, and organic. They needed a versatile logo suite and visual elements that could be applied across various mediums while maintaining a consistent and inviting aesthetic.
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