Our approach to the Untamed Mane Collective branding and website project began with understanding Kristin's vision and personality. We crafted creative concepts inspired by bohemian-modern aesthetics and Kristin's vibrant charisma, refining them iteratively. Extending the brand identity seamlessly across collateral ensured consistency, while our website design prioritized user experience and effectively showcased services. Through user testing and feedback, we fine-tuned the design before the official launch, providing ongoing support post-launch for optimization. This approach successfully established Untamed Mane Collective's unique brand identity and online presence, capturing Kristin's salon essence and appealing to the target audience.